As the Email Marketing Specialist, you will execute and optimize email marketing campaigns across High Tide’s diverse portfolio of brands, focusing on improving customer engagement, conversion, and retention through strategic email and SMS campaigns. Your expertise in data analysis will drive the creation of high-performing campaigns, ensuring each campaign is optimized for maximum impact.

Refine and optimize the customer journey—from driving waitlist signups to converting members, while also boosting engagement and retention. Enhance and manage our multi-channel lifecycle marketing program across email, SMS, push, in-app messaging, and when required, select paid channels, which will play a key role in driving membership growth.

This is an exciting time to join Remote as a Senior CRM & Lifecycle Specialist, joining our Marketing team. We are looking for an excellent Senior CRM & Lifecycle Specialist with hands-on experience with drip campaigns, nurtures, events, marketing automation, etc. You should love lifecycle management, customer journeys, and implementation of email marketing campaigns.

As Director of Lifecycle Marketing, you'll build lifecycle marketing programs, lead retention strategies, and segment customers effectively using data-driven insights. Continuously analyze campaign performance, develop automated workflows, and leverage customer data to monitor lifecycle metrics and identify trends.

Craft thoughtful, high-impact email campaigns that nurture leads, engage customers, and drive meaningful business results. You’ll play a key role in ensuring our email program delivers the right message to the right people at the right time by collaborating with other members of the marketing, ops and Product Growth teams to develop segmentation strategies and optimize automation workflows.

Develop and execute a scalable marketing automation strategy to optimize lead generation, engagement, and conversion. Grow the consented email database, improving email deliverability, and driving high-performing, targeted email campaigns. Focus on HubSpot and Salesforce integration, working cross-functionally to ensure that marketing automation efforts are closely aligned with sales and revenue teams.

The Omnichannel Marketing Manager will serve as a key partner to our Home Instead franchise network, driving the development and execution of digital strategies to increase customer acquisition, improve client consultation experiences, customer engagement and retention, and enhance overall marketing performance. This role will optimize omnichannel campaigns across multiple platforms to create a seamless customer experience.

Join a team of email, SMS, and retention marketing industry experts to drive client revenue, and partner with internal cross-functional colleagues to go deeper into understanding our customer needs and insights with a specific focus on deepening retention and building loyalty. Lead a cross-functional team to build creative strategies in email and SMS campaign development to help our clients grow.

As the Email Marketing Manager, you'll be a key driver in developing and executing email strategies for multiple brands. You'll oversee the end-to-end email marketing process—from crafting engaging, targeted campaigns to analyzing performance metrics, optimizing outcomes, and making data-driven decisions. This is a hands-on position where you'll take full ownership of email marketing.

Develop and execute marketing strategies to drive customer acquisition, engagement, and revenue growth in international markets. Analyze global market trends and competitive landscapes to identify opportunities for growth. Optimize digital marketing channels for international audiences and lead localization efforts. Candidate should have a deep understanding of international marketing dynamics and digital marketing.