The ideal candidate has a record of success in roles at growing companies, ideally at a tech, healthcare or consumer startup. You will own Facebook campaign execution, including budget pacing, optimization, and strategy development. You will analyze impact, rapidly testing hypotheses, and conducting data analysis with a goal of constantly improving the metrics.
Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. You will take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet goals. Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins.