Join the Growth Marketing team as a Lead SEM Manager, where you will own and scale high-impact search engine marketing campaigns to fuel business growth. In this role reporting to the Director of SEM, you’ll develop and execute data-driven paid search strategies across Google and Bing, continuously optimizing performance and uncovering new growth opportunities.

As the Director of Growth Marketing, you are the architect of profitable growth, focusing on CAC payback and LTV/CAC. You'll build the forecasting engine to determine how aggressively to invest, and own the creative, channel mix, and experimentation to hit the numbers. Requires comfort in ambiguity, a bias for action, and a scientist’s obsession with causal lift tests.

Plan and optimize performance marketing campaigns across Google Ads, LinkedIn, Meta, and other paid platforms. Own the entire growth funnel—from awareness to conversion—ensuring high-quality lead generation and activation. Run A/B tests on landing pages, email sequences, and ad creatives to maximize conversion rates. Set up and manage marketing automation workflows using HubSpot. Monitor and analyze campaign performance using GA4 and Looker.

Lead the affiliate program transition in-house, building and scaling a high-impact channel. Drive affiliate strategy by recruiting partners, optimizing performance, and integrating the program into the growth stack. Lead the new channel testing strategy to find new opportunities for Gametime’s Growth, experimenting to drive measurable results.