Partner with the campaign team to understand program goals, audience segments, and send cadence for each title and activation.
Write email copy and build emails in Salesforce Marketing Cloud using existing branded templates.
Deploy emails, monitor send health, deliverability, and engagement metrics post-send.
Skydance Games is a division of Paramount that builds the future of franchise-driven interactive entertainment. They empower their teams to push boundaries and turn bold ideas into experiences that resonate with fans worldwide.
Support the development of a comprehensive data-informed customer view to drive relevant digital engagement via email.
Coordinate email marketing efforts across departments to streamline strategy and reduce unnecessary sends.
Assist in identifying cross-selling, up-selling, acquisition, and reactivation opportunities across multiple verticals.
Girl Scouts of the USA is a leadership development organization for girls, helping them develop courage, confidence, and character. The organization works with 111 local councils and USA Girl Scouts Overseas to deliver the Girl Scout Leadership Experience.
Own the end-to-end lifecycle marketing strategy across the homeowner journey, including customer journeys, segmentation, and testing.
Define KPIs, reporting, and experimentation frameworks to improve conversion and lead-to-fund velocity.
Partner with Marketing, Product, Sales, and Engineering on cross-functional initiatives and serve as lifecycle platform SME.
Splitero helps homeowners access home equity without monthly payments through a win-win product. They foster a culture of transparency, innovation, and inclusivity where every team member is valued.