The Head of Audience & Marketing Insights leads a team of business and data analysts and is responsible for overseeing the execution of Audience Development and Marketing analyses, while ensuring alignment with strategic goals and developing the team. The role sits within the Data Insights organization and is reporting into our Global Data Director.
Drive business growth by providing analytical insights and building dashboards to improve targeting, segmentation, profitability, and forecasting. Support the marketing operations team in select technology implementations and data integrity initiatives. Interpret and communicate findings in a meaningful way for stakeholders and contribute to maintaining clean, reliable data across systems.
The Marketing Analyst will lead in turning complex marketing data into clear, actionable insights within the fast-moving social networking niche. You will evaluate campaign effectiveness, optimize based on ROI, and use data to identify high-value segments. The analyst will build scalable SQL queries and BI dashboards to empower team autonomy and improve conversion rates across the funnel.
The senior web analyst supports the Colibri Group analytics team by managing and maintaining accurate data collection processes, cleaning and organizing data, and developing actionable reports to guide strategic decisions, ensuring data integrity, supporting troubleshooting efforts, and driving the creation of insights that enhance marketing and business outcomes.