LGC provides quality management tools for the diagnostics industry through its SeraCare brand, supporting in vitro diagnostic manufacturers and clinical laboratories with assay development and quality control. The company operates globally with a culture focused on scientific excellence, collaboration, and innovation.
Develop and execute integrated marketing campaigns across digital, email, content, web, social media, and events to generate demand for LGC's SeraCare and QMT products.
Deliver full-funnel, multichannel programs supporting new customer acquisition, cross-sell, and upsell, including automated nurture streams.
Translate complex scientific concepts into clear, differentiated messaging for clinical laboratories and diagnostics partners.