Field Marketing Manager

Strategy & Insights:

• Build deep expertise in assigned territories including DR programs, competitors, and macro-trends.
• Partner with Sales leaders to sharpen positioning and competitive differentiation.
• Analyze closed and lost deals to identify areas of opportunity.

Execution:

• Own and execute a marketing calendar with the Associate Director of Marketing.
• Manage prospecting and upsell email campaigns to meet enrollment deadlines.
• Host webinars and events to generate leads and nurture existing deals.

Sales Enablement:

• Support Energy Markets on new program launches for smooth rollouts.
• Create marketing collateral and case studies.
• Measure and report on campaign effectiveness.