Director, Go To Market Strategy & Planning
Benefits
Unlimited PTO
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Strategic Planning:
- Own annual and quarterly GTM planning: market sizing, segment prioritization, and resource allocation.
- Drive territory design and capacity modeling—balancing coverage, fairness, and revenue potential.
- Define and refresh Ideal Customer Profile (ICP) including scoring criteria and strategic rationale.
Analytics & Insights:
- Build CAC and ROI analysis frameworks to evaluate GTM investments across headcount, marketing spend, and channel mix.
- Deliver Board- and ELT-ready strategic analysis with a point of view and clear recommendation.
- Partner with BI/Analytics to mine Salesforce and other data assets for actionable insights.
Cross-Functional Partnership:
- Collaborate with Sales, Finance, Marketing, and Product to align on GTM decisions and drive them forward.
- Translate business strategy into operational models that Sales Ops can execute.
- Challenge assumptions, pressure-test forecasts, and flag risks early.
Ensono
Ensono is an expert technology adviser and managed service provider that helps clients achieve key business outcomes by optimizing, evolving, and innovating their IT. With a diverse team of associates and a culture centered on values like Honesty, Reliability, Curiosity, Collaboration, and Passion, Ensono empowers its clients and employees to do great things.