Enterprise Account Growth & Expansion:
- Own and manage a portfolio of ~70 high-value enterprise accounts, identifying and executing opportunities to increase ARR and drive strategic expansion.
- Develop and execute account plans, leveraging deep account mapping to align customer needs with Appfire’s product ecosystem.
- Lead value-driven migration and expansion conversations, proactively identifying cross-sell and upsell opportunities across Appfire’s suite of solutions.
Customer Advocacy & Success Execution:
- Build relationships to become a strategic advisor to customers, ensuring they achieve key business outcomes using Appfire solutions.
- Drive retention and mitigate churn risks, leveraging proactive engagement strategies and data insights.
- Guide customers through major transitions, including Data Center to Cloud migrations, maximizing adoption and reducing friction while working cross functionally.
Data-Driven Execution & Operational Excellence:
- Track, measure, and report NRR, ARR, growth, and customer adoption trends.
- Use analytics and CRM tools (Salesforce, Sigma, etc.) to drive data-backed decision-making and forecasting.
- Continuously optimize customer engagement strategies to maximize impact and record progress in Playbooks and written processes.