Marketing Coordinator, Events

Event Execution:

• Execute end-to-end event planning for third-party trade shows and field events.
• Manage booth logistics, contracts, venue sourcing, staff scheduling, travel, and shipping.
• Ensure seamless pre- and post-event sales handoffs and lead routing.

Campaign Alignment:

• Translate integrated marketing strategies into actionable event plans.
• Partner with Sales, Customer Success, and GTM Operations on audience targeting and pipeline goals.
• Build pre-event enablement materials and equip sales reps for onsite success.

Budget & Performance:

• Manage event budgets down to the penny and track key metrics like MQLs, pipeline contribution, and cost-per-lead.
• Standardize post-event follow-up rhythm and contribute to quarterly event retrospectives.
• Develop a scalable framework for evaluating event sponsorship opportunities.

AI Adoption:

• Integrate AI tools daily to streamline communications, copy creation, and administrative tasks.
• Identify manual workflows and implement AI-driven solutions to save time.
• Build fluency with modern marketing tools and responsible AI practices.