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Role Overview:
- Own the full post-sale customer lifecycle, including onboarding, adoption, value realization, renewal, and expansion.
- Serve as the primary strategic point of contact for senior marketing stakeholders.
- Guide clients through onboarding processes, ensuring accurate and efficient data collection.
Client Impact:
- Translate Marketing Mix Modeling outputs into clear, actionable insights.
- Lead executive business reviews and strategic presentations.
- Advise on media investment optimization and measurement strategies.
Collaboration:
- Work closely with data science, analytics, and product teams.
- Act as the voice of the customer internally.
- Monitor account health and drive retention and growth.