Growth Marketing Manager

Role Overview:

• LGC seeks a proactive and commercially minded Growth Marketing Manager to develop demand-generation programs for its Quality Management Tools (QMT) portfolio.
• Reporting to the Associate Director of Growth Marketing, you will own integrated campaigns across digital, email, content, web, and events.
• The role supports the SeraCare brand, including Seraseq reference materials, ACCURUN controls, and Multichem quality controls.

Key Responsibilities:

• Deliver full-funnel programs for new customer acquisition, strategic account growth, and cross-sell/upsell via automated nurture streams.
• Own the marketing roadmap for QMT digital channels, improving product discovery, SEO, and conversion paths.
• Collaborate with Product Management, Sales, and regional teams to align messaging, targeting, and timing.

Qualifications:

• Experience in B2B marketing within life sciences, clinical diagnostics, or regulated markets.
• Demonstrated ability to plan and execute integrated demand-generation campaigns with understanding of buyer journey and ABM.
• Familiarity with clinical lab quality control, NGS, or IVD assay development strongly preferred.