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Revenue & Pipeline Ownership:
- Own and exceed annual new annual recurring revenue and renewal targets for the K–12 segment
- Build and manage a healthy, forecastable pipeline using a consultative sales approach
- Navigate RFP, procurement, and approval processes common to public school districts
Market Development:
- Cultivate relationships with state education agencies, mental health coalitions, and intermediary organizations
- Identify and pursue grant-funded opportunities (e.g., ESSER, Title IV, state mental health grants)
- Represent the organization at key K–12 and mental health conferences
Strategy & Cross-functional Collaboration:
- Partner on K–12 campaign strategy, event presence (e.g., NASN, ASCA, SXSWedu), and inbound lead quality
- Provide structured feedback to Product on school-specific needs, objections, and competitive dynamics
- Develop and refine sales playbooks, messaging, and objection-handling frameworks tailored to district buyers
TRAILS
TRAILS (Transforming Research into Action to Improve the Lives of Students) is an innovative and rapidly-growing school-based mental health solution. They equip K-12 schools with best practices and tools to support student mental health, impacting students who experience high risk for poor mental health outcomes.