Lead Recurring Giving Specialist

Responsibilities:

• Own and grow the recurring giving program, leading initiatives to expand the sustainer base, improve donor retention, reduce attrition, and drive long-term value of monthly and annual donors.
• Develop upgrade and cross-sell strategies to increase donor lifetime value (LTV), including structured ask strings based on LTV, giving history, and engagement behaviour.
• Contribute to sustainer acquisition strategy guided by the dedicated team.

Requirements:

• Experience managing and analysing sustainer giving programs.
• Proficiency in donor retention, upgrade strategies, recurring donation management, and techniques for growing donor lifetime value.
• Experience launching, managing, and testing fundraising campaigns and dunning processes across multiple channels, as well as integrated direct response marketing principles.

Cross-Team Collaboration:

• Support the Audience Strategy team in initiatives beyond recurring giving aiming to enhance donor upgrade opportunities and increase donor lifetime value (LTV).
• Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.