Forbes Advisor is seeking a dynamic Head of Paid Social to lead a high-performing team, define strategy, and drive profit-at-scale. This role involves developing best-in-class social marketing campaigns, optimizing ad campaigns across platforms like Meta and TikTok, and improving landing page experiences via A/B testing. The ideal candidate will be comfortable in a ‘start-up’ environment, possess excellent team management skills, and demonstrate a proactive approach to problem-solving.
Job listings
Forbes Advisor is seeking a Paid Social Media Buyer to manage and optimize paid media campaigns across Health, Insurance, and Financial Services, reporting to the Director of Performance Marketing for high-quality traffic and maintaining profitability on ad spend. Responsibilities include managing paid social media campaigns on Meta and TikTok to meet performance marketing objectives and analyzing campaign performance metrics to find growth prospects.
Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. You will take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels, ensuring campaigns meet goals. Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins.