Drive full-funnel engagement for members who come to Spring through our payer customers. Design and execute multi-channel marketing journeys that activate payer members, reduce time-to-care, and increase care utilization. Collaborate with cross-functional partners to deliver measurable impact across each stage of the member experience.

As a Lifecycle Marketing Lead, own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnel. Work with Marketing Ops and Martech to scale infrastructure and maintain operational excellence.

Drive improvements to our member experience journey, ensuring a seamless transition from member to patient while optimizing conversion rates, revenue, and patient outcomes. You’ll be building high-impact, data-driven lifecycle marketing strategies that enhance engagement, drive appointment bookings and attendance, and ultimately improve health outcomes. You’ll lead high-impact experimentation and collaborate with Product, Data, BI, Engineering, and CS teams to optimize marketing automations.

Find new ways to acquire and convert users via in-app and CRM channels, supercharge our marketing technology, and engage, retain, and grow our existing customers. Launch and iterate on programs that drive new customers, engage existing customers, and grow revenue for Discord, globally, directly managing campaigns on Iterable.