Play a critical role in reimagining and implementing proactive client communication journeys across the Wealthsimple clientbase. You’ll work on the strategy and execution of end-to-end lifecycle marketing initiatives, coordinate with product leadership and lean into improving the product ecosystem. You'll supervise one or more Lifecycle Marketing Specialists in planning & executing campaigns across a variety of channels.

Blend technical proficiency in the latest go-to-market tech stack with a data-driven approach to designing and running multi-channel engagement programs. Bring creative and an AI-first thinking to craft highly engaging messages and deliver an exceptional customer experience. Develop, test, and execute omni-channel marketing strategies across the entire customer lifecycle.

As a Marketing Manager, you will be involved in planning, executing, and measuring the performance of engagement marketing campaigns for PointClickCare. You will drive product demand through multiple channels including web, email, social and multiple onsite channels. You will work closely with cross-functional teams of Product Managers, Marketers, Content Strategists, Sales Leaders and Senior Business Leaders.

This is an exciting time to join Remote as a Senior CRM & Lifecycle Specialist, joining our Marketing team. We are looking for an excellent Senior CRM & Lifecycle Specialist with hands-on experience with drip campaigns, nurtures, events, marketing automation, etc. You should love lifecycle management, customer journeys, and implementation of email marketing campaigns.

This role offers the chance to develop your ideal lifecycle marketing playbook, and design, implement, measure, and refine programs and tactics that advance Top Hat’s mission of empowering educators to engage students and unlock their potential, spanning the entire customer lifecycle, from acquisition to retention.

Develop and execute a scalable marketing automation strategy to optimize lead generation, engagement, and conversion. Grow the consented email database, improving email deliverability, and driving high-performing, targeted email campaigns. Focus on HubSpot and Salesforce integration, working cross-functionally to ensure that marketing automation efforts are closely aligned with sales and revenue teams.

The Director of Web Strategy is responsible for creating web and technical strategy and delivering on web strategy initiatives for clients, assisting in enterprise client engagements and team management to grow the MarTech function.

As the CRM Specialist, you will be instrumental in auditing, optimizing, and managing CRM platforms like HubSpot, Salesforce, and Epic, streamlining workflows, and driving powerful marketing automation strategies that lead to better lead nurturing and customer retention.