The Paid Media Strategist will drive global paid media execution and strategy across paid social, programmatic platforms, and emerging channels like connected TV (CTV). You’ll plan and optimize full-funnel paid campaigns that engage high-value accounts, fuel lead generation, and support targeted regional growth. You’ll work closely with content, design, regional marketing, and sales teams to deliver personalized, high-performing media programs.

The Senior Director will lead strategic direction across all media channels including paid social, paid search, video, programmatic, among others, while providing vision and leadership for their team. The ideal candidate demonstrates thought leadership in media innovation, can translate performance data and industry trends into actionable strategies, and inspires teams to exceed client expectations.

The Growth Marketing Specialist manages all Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on the Google, Microsoft/Bing, Facebook/Instagram, and LinkedIn advertising platforms. Responsibilities include keyword creation, creation and editing of ad copy, sourcing of creative images and videos, trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns.

Oversee media planning, execution, and reporting across programmatic platforms. Manage, and iterate processes with internal departments, media, and ad tech partners, and agency teams, streamlining communication and ensuring media dollars are spent efficiently. Assess campaign objectives and goals, creatives, flight timing, and key deadlines for programmatic media campaigns.