The Senior Customer Lifecycle Analyst will support our marketing department’s industry-leading performance by being a technical expert and strategic guide. Responsibilities include campaign performance analysis, customer behavior insights, and improving lifecycle marketing strategies. The role involves developing dashboards, reporting tools, and providing recommendations for campaign targeting and personalization based on data analysis.
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The CRM Operations Specialist will optimize multi-channel CRM campaigns to ensure effective delivery and drive user engagement and conversion, aligning with company OKRs and focusing on improving CRM deliverability rates and enhancing CRM efficiency. This is ideal for a data-driven marketing professional with refined operations.