As a Lead Analyst, Marketing Analytics at StockX, you’ll be a key player in transforming our data on a global audience of 220 million annual visitors across 200+ countries. This role will be pivotal in driving data-driven decisions that optimize our marketing strategies and improve ROI. The ideal candidate will possess a strong analytical mindset, a deep understanding of marketing metrics, and the ability to translate complex data into actionable insights.
Drive Marketing Analytics strategy and roadmap for the company. Provide thought leadership in Customer and Partner Analytics. Design, build and support Marketing Analytics by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders. Partner with the Customer organization, engineering team, data instrumentation team and stakeholders to envision best Marketing analytics Customer capabilities and the interfaces.
As a Data Analyst, you’ll work closely with our Growth Marketing team to drive data-informed decision-making across the organization, leveraging analytical tools to measure performance across online channels, enhance our martech infrastructure, and develop scalable frameworks and tooling. Your work will be instrumental in evaluating and optimizing marketing investments against core business metrics, including ROAS, LTV, and conversion rates.
This person will work with marketing & retention data to produce the kind of insights that directly drive our strategy & company roadmap. You will immerse yourself in our customer data and help us develop a framework for understanding customer behaviors, pain points & lifetime value. Work closely with Marketing & Retention to prioritize projects, tests & features based on your insights.
Partner with Marketing Leadership, guiding budget allocation and cross-channel marketing investments as a strategic thought partner. Develop dashboards, design and track marketing KPIs, and refine marketing measurement frameworks towards efficient channel and regional investment strategies. Lead target-setting processes and conduct experiments to optimize marketing spend.