Business Development Representative

Key Responsibilities:

• Generate awareness and build pipeline through outbound prospecting using email, phone, LinkedIn, and other channels.
• Prioritize target accounts using intent signals, engagement data, and sales team input, while balancing volume with personalization.
• Qualify prospects, uncover pain points and business priorities, and maintain accurate records in Salesforce.

Collaboration:

• Partner with Mid-Market Account Executives to align on priority accounts, messaging, and follow-up opportunities.
• Work with Marketing on targeted campaigns, events, webinars, and demand-generation initiatives, providing feedback on lead quality and market trends.
• Reengage closed-lost, stalled, or inactive prospects whose circumstances may have changed.

Qualifications:

• 1+ year of professional experience; sales, business development, or customer-facing experience preferred.
• Motivated by measurable goals and comfortable working toward individual activity, meeting, and pipeline-generation targets.
• Excellent verbal and written communication skills, and comfort using CRM, intent data, and prospecting tools like Salesforce, Gong, LinkedIn Sales Navigator, and Demandbase.

Culture & Commitment:

• Lightcast is proud to be an equal opportunity workplace and does not discriminate on the basis of federally protected statuses.
• We encourage employees to bring their authentic, original, and best selves to work and are committed to diversity of thought and unique perspectives.