Act as the strategic lead for multiple brand accounts across social platforms. Guide the content process from concept to execution. Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed.
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Manage and strengthen relationships with clients, involved in meetings, content review, scope management, deliverables, and campaigns. Stay updated with industry trends, algorithm changes and platform updates to ensure best results for clients. Work closely with cross-functional teams, including designers, paid media managers, and content creators, to ensure smooth execution of client initiatives.
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- Create engaging content for various social media platforms.
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Lead the development and execution of a dynamic social media strategy across multiple platforms, shaping brand voice and engagement globally. Oversee content planning, creation, and publishing while monitoring trends and conversations to keep the brand relevant and at the forefront of industry discussions. Manage social media performance, experimenting with new formats and strategies, and collaborating with cross-functional teams to align campaigns with product launches and broader marketing goals.
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- Develop and execute a global organic social media strategy aligned with overall marketing and communications priorities.
- Create, publish, and manage high-quality content across LinkedIn, X, YouTube, and other social platforms.
- Conduct social listening, analytics, and reporting to identify trends, inform strategy, and optimize engagement.
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- Manage innovative and engaging social media campaigns
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As our Social Media & Community Manager, you’ll sit at the intersection of content, brand, community, and experimentation. You’ll help shape how the world sees Ema and create an influential community of enterprise leaders rethinking how work gets done with AI. You will also scale Ema’s LinkedIn and maintain a consistent 4 week calendar across social media, blogs, newsletter, channels.
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Drive brand storytelling, audience engagement, and content strategy across key platforms. Oversee LinkedIn, Reddit, and YouTube channels, amplifying the voices of internal experts, executives, and external influencers. Manage both organic and paid campaigns, implement social listening and crisis response protocols, and leverage AI tools to optimize workflows, content, and performance.
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- Own and execute the organic social media strategy across platforms.
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- Monitor and respond to community engagement to foster connection and trust.
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Lead the strategy and growth of online communities, ensuring engaging brand representation. Foster active participation through AMAs, workshops, and discussion prompts. Translate community trends into actionable recommendations for marketing, product, and brand teams.
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- Conduct UX research and user testing to understand the target audience.
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Manage setup and execution of all Paid Social campaigns. Regularly analyze campaigns identifying new opportunities and executing on performance improvements. Assist on reporting, expense forecasting, and dashboard builds to improve visibility for senior leadership.