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GTM Operations Strategy & Funnel Optimization:
- Own the marketing operations roadmap across systems, processes, data, automation, and measurement.
- Analyze funnel performance across lead generation, qualification, conversion, pipeline creation, opportunity progression, win rates, and expansion.
- Diagnose performance issues and recommend actions to address them.
GTM Systems, Marketing Automation & Salesforce:
- Own the marketing automation platform strategy, administration, architecture, integrations, and governance.
- Design and optimize lead lifecycle processes including capture, scoring, enrichment, routing, nurture, recycling, and qualification.
- Serve as the GTM organization’s primary Salesforce subject matter expert.
Reporting, Analytics & Attribution:
- Own the framework for measuring GTM lead generation performance from first engagement through revenue.
- Develop reporting and dashboards across funnel conversion, campaign performance, attribution, and GTM efficiency.
- Leverage AI tools like Claude to accelerate analysis and generate deeper insights.
FireMon
FireMon delivers Network Security Policy Control for the Modern Enterprise, helping security teams manage policy across on-prem, cloud, and hybrid environments. The company culture values strategic thinking, technical fluency, and a builder mindset, with a focus on improving GTM performance.