GTM Partnerships

GTM Strategy & Execution:

• Execute Sparrow's GTM strategy for partners such as HRIS systems, disability insurance carriers, and payroll systems.
• Identify and secure new partnerships to expand reach and market presence.
• Operationalize and deepen existing partnerships to capitalize on GTM momentum.

Pipeline & Revenue Growth:

• Own pipeline generation, closed-won, and retention business through net-new and existing partnerships.
• Partner closely with Sales to activate and manage partner-sourced opportunities.
• Track and optimize performance metrics across partnerships to ensure strong ROI and growth.

Relationship & Partnership Management:

• Build and maintain deep relationships with key stakeholders across all partners.
• Serve as the primary point of contact for strategic partnerships, coordinating with internal teams.
• Build the foundation for a scalable partnerships function — processes, playbooks, and future team growth.