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Downstream Marketing:
- Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle
- Lead go-to-market planning for new product introductions, line extensions, and portfolio updates.
Messaging & Positioning:
- Translate technical and product features into clear, differentiated customer value propositions
- Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines.
Sales Enablement:
- Partner with Sales and Commercial teams to understand customer needs and objections
- Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials.
Meridian Life Science, Inc.
Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis.