Lead global downstream marketing strategy for assigned product lines and platforms.
Own end-to-end lifecycle management for assigned products.
Lead global go-to-market planning, including launch strategy, pricing inputs, and promotional planning.
Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis.
Assist in updating and developing product messaging and positioning for core Radicle Products.
Drive go-to-market strategy for Tier 2 & 3 feature releases, including messaging, positioning, and campaigns.
Translate customer and market insights into compelling product messaging and positioning.
Radicle Health offers human services software that fosters collaboration and innovation, helping organizations better serve their communities. They aim to provide mission-driven products that support organizations in delivering essential services, facilitating learning and testing ideas faster.
Translate clinical differentiation and platform capabilities into compelling narratives.
Drive go-to-market success by developing deep fluency in buying committees.
Ensure every customer-facing message reflects the business and human value.
Modern Health is a mental health benefits platform for employers, offering access to various resources within a single platform. They are the fastest entirely female-founded company in the U.S. to reach Unicorn status, with a culture centered around high empathy and accountability.
Define and evolve Highlight’s product positioning and market narrative.
Lead messaging and go-to-market planning for product launches and feature releases.
Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging.
They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.
Own messaging, positioning, and storytelling for a defined product area.
Lead go-to-market plans for features and launches (with guidance).
Build high-impact sales enablement and content.
Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.
Refine positioning for pharmacy solutions for employer and consultant audiences.
Build sales enablement assets: pitch narratives, talk tracks, objection handling.
Develop consultant-facing materials for benefits consultants and advisors.
Transcarent is a health and care platform bringing medical, pharmacy, and point solutions together. They empower health consumers with more choice, access to higher-quality care, and lower costs, serving more than 1,700 employers and health plans for 21 million members.