- Take full ownership of paid search strategy and execution, primarily managing Google Ads, with additional responsibility for Microsoft Advertising and Meta retargeting.
- Manage monthly advertising budgets, optimize campaigns to reduce cost per lead, and track performance against lead generation and conversion objectives.
- Collaborate with internal teams to maintain accurate conversion tracking and translate campaign results into actionable recommendations for leadership.
Our client is an established custom manufacturing company with a quote-driven, lead-generation sales model. They are transitioning their advertising operations from an external agency to an in-house specialist, indicating a mature and strategic approach.