Forbes Advisor is seeking a Paid Search Manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' business verticals. The position will help Forbes Advisor performance marketing across paid search. The ideal candidate for this role will possess outstanding managerial skills and a hands-on approach, eagerly diving into the details to personally contribute to the success of our paid search initiatives.
We’re looking for a data-driven and strategic Paid Search Manager to own and optimize our campaigns across the Google Ads portfolio. Reporting to the Performance Marketing Lead, you will be responsible for driving profitable growth and maximizing subscription volume at an efficient CAC. This role sits at the core of our growth engine, requiring a deep understanding of campaign management, data analysis, and cross-functional collaboration to drive subscriptions and improve conversion rates across the funnel.
Design, execute, and scale full-funnel demand programs that fuel Boulevard’s growth. Own the performance engine with a special emphasis on scalable digital demand capture that reaches SMB owners who do not live in typical B2B channels (e.g., LinkedIn). The right candidate will be energized by full ownership and accountability for how spend is allocated and redeployed to drive results. You are a strategic leader who can set direction, manage a team and agencies, and dive into details when needed.