You will be responsible for planning, executing and managing marketing campaigns to our existing customer base to drive customer engagement, upsell and cross-sell and renewals. You will be responsible for the overall customer marketing campaign strategy and management, including target audience segmentation, content development and execution, digital marketing campaign performance and tactical recommendations.
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We are seeking a strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max, and YouTube campaigns. This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives.
Support the high-performing demand generation team on a day-to-day basis. Duties include supporting work related to affiliate campaign execution, assisting with reporting preparation, and helping facilitate monthly billing and reconciliation tasks. Work closely with the media planning and analytics teams to ensure smooth campaign operations and accurate documentation. You will manage campaign documentation and partner communications for affiliate marketing efforts.