Lead user acquisition and engagement for their consumer app, helping define the value proposition, shape customer segmentation, and drive growth through strategic, data-driven marketing. Optimize paid acquisition campaigns across major channels, with a focus on performance, creativity, and scalability. Turn product insights into impactful growth strategies in a fast-moving, competitive space.
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Drive growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques. Lead and conceptualize Web3 incentives growth campaigns, aligning with the partners' goals. Work closely with community, partnership and product marketing teams to drive end to end campaigns with message cohesion.
In this role, you will manage growth marketing initiatives and Web3-related activations across the CIS region, focusing on user growth, AUM expansion, and product adoption. You will report to the Growth Lead and collaborate closely with product, BD, VIP and SM teams. You will plan, execute, and optimize integrated regional campaigns and listings activations to drive user growth, engagement, and revenue across OKX products.
Take full ownership of KZ regional marketing, from business strategy to marketing on-hands daily execution. Develop and execute non-standard marketing initiatives that resonate with local culture and users. Sign sponsorship projects and execute them independently. Design and execute user growth campaigns across acquisition, activation, and retention.