Partner with client success to design and execute employer and member-facing enrollment and engagement strategies that support client goals.
Consult with employer clients to understand workforce demographics, tailoring marketing approaches to maximize relevance and adoption.
Lead the development and execution of integrated marketing plans, including open enrollment and launch campaigns.
Headspace aims to provide every person access to lifelong mental health support. They combine evidence-based content, clinical care, and innovative technology to help millions of members worldwide get personalized support. Their values shape their decisions, guide their collaborations, and define their culture.
Drive GTM planning and execution for new Hatch feature launches.
Maintain a deep understanding of the competitive landscape and customer needs.
Assess market needs and conduct research to influence new product development.
Hatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Recently acquired by Yelp, Hatch operates as a standalone product and is expanding its reach to help thousands more businesses unlock the revenue sitting in their lead pipeline.
Maintain positioning framework as the source of truth; evolve it as the market and product change.
Own positioning, messaging, and GTM strategy for product launches; measure launch impact on the funnel.
Track market trends and how competitors position themselves; maintain battlecards and oversee win/loss analysis.
HealthJoy is dedicated to simplifying healthcare benefits by guiding employees to affordable, high-quality care through their Benefits Operating System. With over 300 team members and significant funding, they have been recognized as a fast-growing startup and a best place to work.