Principal Product Marketing Manager

Go-to-Market Strategy & Product Launches:

• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives.
• Develop launch plans that align product, sales, customer success, and marketing.
• Define success metrics for launches and track performance to optimize results over time.

Market Definition, Segmentation & Commercialization Planning:

• Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays.
• Identify where current market assumptions are weak and where sharper targeting is needed.
• Translate market and segment insight into clear commercialization implications.

Positioning & Messaging:

• Develop differentiated, audience-specific positioning and messaging frameworks.
• Translate complex product capabilities into clear, benefit-driven narratives.
• Maintain a messaging architecture that is consistent across channels.

Sales Enablement:

• Develop strategic sales narratives and core enablement materials.
• Partner closely with Sales leadership to understand buyer objections.
• Deliver training sessions and messaging workshops to ensure consistent positioning.