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US

  • Own end-to-end commercialization strategy and go-to-market planning for priority initiatives.
  • Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays.
  • Develop differentiated, audience-specific positioning and messaging frameworks for faith-based buyers.

SaaS Product Marketing Go-to-market Strategy Salesforce Project Management

20 jobs similar to Principal Product Marketing Manager

Jobs ranked by similarity.

US Unlimited PTO

  • Define and communicate product value to the market.
  • Own product launch marketing, positioning, and messaging.
  • Develop sales enablement materials and act as a cross-functional expert.

Arpio is building the next generation of disaster recovery for the cloud, offering a SaaS solution to protect AWS infrastructure. They are a small but mighty team (YC W21) that loves to tackle hard problems and collaboratively build an innovative product.

US

  • Leads global product marketing strategy, connecting product, sales, marketing, and customer insight.
  • Defines positioning, messaging, competitive intelligence, and go-to-market strategy.
  • Translates product innovation into market narratives, ensuring solutions are differentiated.

SuccessKPI is a global company focused on achieving success through unity. They value innovation, a strong work-life balance, and providing employees with opportunities to shape the future of the organization as a fully remote team, striving to create a diverse and dynamic culture.

$130,000–$150,000/yr

  • Define and evolve Highlight’s product positioning and market narrative.
  • Lead messaging and go-to-market planning for product launches and feature releases.
  • Develop sales enablement materials, including: Sales decks, Competitive battlecards, Objection handling frameworks and Use case messaging.

They help consumer brands make better product decisions before they launch to market by testing product concepts, formulations, packaging, and messaging with real consumers. Highlight combines research expertise with AI-powered technology, enabling teams to run research-grade testing faster and at greater scale than traditional methods.

$115,000–$135,000/yr
US

  • Own messaging, positioning, and storytelling for a defined product area.
  • Lead go-to-market plans for features and launches (with guidance).
  • Build high-impact sales enablement and content.

Maven is the world's largest virtual clinic for women and families, with a mission to make healthcare work for all. They offer award-winning digital programs that provide clinical, emotional, and financial support all in one platform, trusted by over 2,000 employers and health plans.

Global Unlimited PTO

  • Own and define the end-to-end product marketing strategy.
  • Lead go-to-market strategies for product launches and feature releases.
  • Analyze market trends, competitive landscape, customer behavior, and feedback.

The company is not mentioned in the job posting, but the posting mentions experience with ClickUp is a plus. The posting mentions that they value work to "fit your personality and lifestyle", and that work hours are flexible, as is vacation time.

US Unlimited PTO

  • Craft and deliver core functionalities that enhance customer learning and business outcomes.
  • Define solution packages, ensuring they align with customer needs and market trends.
  • Drive the go-to-market strategy, including pricing and positioning, for new and existing products.

Jobgether is a platform helping partner companies to find candidates. They focus on AI-powered matching to ensure applications are reviewed quickly, objectively, and fairly.

Australia 1w PTO 18w maternity 6w paternity

  • Support the development and evolution of product positioning.
  • Create and maintain high-impact sales, customer, and partner-facing assets.
  • Contribute market and competitive insights to Product Marketing outputs.

Go1 helps organizations deliver learning and development. From a small startup to now a global brand, they've grown by solving hard problems and embracing ambiguity. If you thrive on change and are excited to grow fast, Go1 might be exactly what you’re looking for.

US

  • Synthesize customer inputs to deliver clear and cohesive insight narratives and recommendations to inform product and GTM strategy.
  • Bring new Premium products or features to market. Support GTM motions for Premium’s small business products, Premium Company Page and Premium All-in-One, across in-product and marketing channels.
  • Own the messaging and storytelling strategy for small business owners and leaders. Develop and refine messaging principles and empower teams to implement a consistent and impactful voice across product and marketing channels.

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. They aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

US

  • Own Matia's core positioning, messaging framework, and value proposition across segments and personas
  • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders
  • Lead product launches end-to-end, coordinating across product, sales, and marketing

Matia is at the forefront of the DataOps revolution, building a unified platform that streamlines data infrastructure from end-to-end. It empowers data teams with seamless ingestion, reverse ETL, observability, and data catalog. They are backed by leading investors and trusted by data teams at companies like Ramp, Honeybook, Drata, and Lemonade, they're building the future of data.

$120,000–$150,000/yr
US Unlimited PTO 8w maternity 7w paternity

  • Evolve product marketing strategy and frameworks.
  • Own go-to-market planning for major releases.
  • Translate product capabilities into outcome-driven messaging.

ChowNow is a leading player in off-premise restaurant technology, offering solutions across the digital dining experience. They support over 20,000 restaurants across North America and are committed to helping local restaurants thrive in the digital economy.

US Unlimited PTO

  • Develop specialized positioning and messaging for Nextech Patient Experience.
  • Create and execute go-to-market (GTM) strategies for new features and enhancements.
  • Serve as the subject matter expert on your portfolio, understanding the value and benefits across different healthcare specialties.

Nextech is a leader in specialty healthcare technology solutions. They are committed to hiring and retaining talent, which is why they invest in their employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

$139,400–$200,000/yr
US 4w PTO

  • Define value propositions, positioning, and messaging for Oura's commercial offerings.
  • Lead GTM strategy and launch planning for commercial motions.
  • Own product positioning and messaging frameworks that power commercial sales materials.

Oura empowers individuals to understand and improve their health through the Oura Ring and connected app, providing insights into readiness, activity, and sleep quality. The company focuses on helping people live healthier lives and ensures its team members have what they need to do their best work.

US

  • Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases.
  • Develop clear, differentiated value propositions and competitive messaging.
  • Translate product capabilities into outcome-oriented narratives.

They are a partner company working with Jobgether. They are looking for someone to shape the market strategy and narrative for their products, driving alignment of product messaging with customer needs, particularly for regulated and risk-oriented markets.

$113,120–$166,400/yr
US

  • Translate clinical differentiation and platform capabilities into compelling narratives.
  • Drive go-to-market success by developing deep fluency in buying committees.
  • Ensure every customer-facing message reflects the business and human value.

Modern Health is a mental health benefits platform for employers, offering access to various resources within a single platform. They are the fastest entirely female-founded company in the U.S. to reach Unicorn status, with a culture centered around high empathy and accountability.

  • Lead and develop a team of 7+ product marketing managers.
  • Define and evolve go-to-market strategies for revenue growth.
  • Craft messaging architectures aligning product features with outcomes.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Their system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$95,000–$100,000/yr
Canada

  • Develop customer-centric messaging and positioning that clearly communicates the value of our platform.
  • Create and manage product launch plans, ensuring seamless execution across Marketing, Sales, and Customer Success.
  • Conduct market and competitive research, delivering insights that sharpen our Go-To-Market strategy.

Mediafly's platform brings together sales enablement, content, and performance insights so sellers have the coaching, tools, and intelligence they need to succeed. They are a fully distributed company with an HQ in Chicago, IL and have been recognized as a Best Place to Work.

$120,836–$195,470/yr
US Unlimited PTO

  • Develop comprehensive go-to-market plans for Enable’s price management and execution engine product line.
  • Conduct competitive analysis and market research to understand the pricing solutions landscape.
  • Collaborate with product, sales, and customer success teams to create compelling product narratives.

Enable provides an intelligent platform built for the speed of today’s market, eliminating disconnects between pricing strategy and rebate execution. After securing $291M in Series A-D funding and acquiring Flintfox in 2025, Enable is positioned for continued, significant growth.

Global

  • Conduct rigorous market research to define our TAM, SAM, and SOM across multiple AI agent verticals.
  • Own go-to-market strategy and execution for every product launch; build and improve the launch playbook.
  • Develop positioning and messaging frameworks that make complex AI infrastructure products clear and compelling.

NEAR Foundation is building the infrastructure for AI agents that operate autonomously, enabling them to trade, transact, and collaborate. They value openness, pragmatism, simplicity, and constant growth and is an affirmative action and equal opportunity employer.

$110,000–$150,000/yr
US

  • Own and evolve core product messaging: buyer pains → Ketch value → proof.
  • Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
  • Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.

Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Their platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.

Global

  • Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
  • Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
  • Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.

Tilt is a mobile-first company that uses machine learning-powered credit models to look beyond traditional credit scores, recognizing real potential in millions of customers worldwide. They foster an environment where every voice is valued and mutual respect is non-negotiable.