Source Job

$139,400–$200,000/yr
US 4w PTO

  • Define value propositions, positioning, and messaging for Oura's commercial offerings.
  • Lead GTM strategy and launch planning for commercial motions.
  • Own product positioning and messaging frameworks that power commercial sales materials.

Product Marketing B2B Marketing Go-to-market Messaging Sales Enablement

20 jobs similar to Lead Product Marketing Manager, B2B

Jobs ranked by similarity.

$154,000–$200,000/yr
US

  • Own B2B product positioning, messaging, and packaging, ensuring clear differentiation.
  • Craft buyer- and influencer-centric storytelling that translates Headspace’s model into compelling value propositions.
  • Lead commercialization and go-to-market strategy for new and existing B2B products and features.

Headspace provides access to lifelong mental health support. They combine evidence-based content, clinical care, and innovative technology to help millions of members around the world. Their values shape decisions, guide collaborations, and define the culture.

US

  • Shape the strategy to drive business objectives.
  • Translate complex innovation into compelling narratives that champion the customer and focus on value.
  • Ensure teams are armed with the knowledge they need to succeed and empower customers to adopt and grow with our product.

Joist AI connects product and go-to-market teams. They appear to be a small, early-stage startup with a passionate and collaborative team.

$87,500–$111,500/yr
US Unlimited PTO

  • Define value propositions, positioning, and messaging for your assigned product line(s).
  • Build and execute go-to-market campaigns that increase awareness and adoption of the product within the portal and mobile app.
  • Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and Analytics teams.

HealthEquity's mission is to save and improve lives by empowering healthcare consumers. Join us and discover a work experience where the person is valued more than the position; they are passionate about providing a solution that allows American families to connect health and wealth. HealthEquity is an equal opportunity employer committed to being an employer where you feel welcome and included.

US

  • Shaping product positioning and messaging.
  • Creating sales enablement and go-to-market execution.
  • Maintaining market, customer, and competitive insight.

Strivacity is a company focused on providing identity and access management solutions. They are committed to equal employment opportunity and providing a work environment free of discrimination and harassment.

$231–$231/mo
Global

  • Define the strategic positioning of the product.
  • Lead product and feature launch strategies.
  • Empower Sales and Customer Success with value propositions.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Own positioning and messaging for products across priority markets.
  • Translate product capabilities into clear customer value.
  • Lead go-to-market planning and execution for new products.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The final decision and next steps (interviews, assessments) are managed by their internal team.

$135,288–$162,345/yr
US Unlimited PTO

  • Own and evolve OM1’s product marketing vision and strategy.
  • Lead go-to-market strategy for major product launches.
  • Translate complex capabilities into clear narratives.

OM1 is a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare. Our interdisciplinary team uses expertise in medicine, software, Big Data, machine learning, public health and mathematics to transform records and generate unique insights.

$110,000–$150,000/yr
US

  • Own and evolve core product messaging: buyer pains → Ketch value → proof.
  • Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
  • Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.

Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Their platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.

US

  • Define, plan, and execute go-to-market for integrated products.
  • Develop compelling product messaging and positioning.
  • Create sales and customer success training materials.

RealPage is a company that provides AI solutions within the Multifamily real estate industry. They are committed to creating an inclusive environment for all employees.

US

  • Guide and deliver differentiated positioning and messaging.
  • Lead development of AI-informed messaging frameworks.
  • Support GTM strategy and execution aligned to product ownership.

Varicent is transforming the Sales Performance Management (SPM) market, redefining how organizations achieve revenue success. Its SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies and maximize seller performance.

US

  • Own positioning and client-facing content for new product launches.
  • Lead go-to-market execution for product releases and feature launches.
  • Monitor the competitive landscape and market trends.

Mural Health is a fast-growing clinical technology start-up that makes clinical trials easier for participants. They aim to eliminate any barriers participants or caregivers experience while being part of a clinical trial.

US Canada Unlimited PTO

  • Drive content strategy, campaign messaging, competitive intelligence, and sales enablement initiatives.
  • Ensure messaging is clear, differentiated, and consistently executed across all channels.
  • Translate product capabilities into compelling stories that resonate with industrial manufacturing audiences.

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. They are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance.

US Europe 3w PTO

  • Take ownership of the Product Marketing function by building on existing foundations and scaling what already works.
  • Define and continuously refine where n8n sits beyond “AI workflow automation” as the market and category mature.
  • Evolve launches from reactive execution to repeatable GTM motions with consistent quality.

n8n is the open workflow orchestration platform built for the new era of AI, offering technical teams freedom of code with the speed of no-code for faster and smarter automation. With a diverse team of over 220 across Europe and the US, n8n fosters a builder spirit and is headquartered in Berlin.

$124,800–$135,200/hr
US

  • Lead the development of new B2B product solutions for community issuers.
  • Conduct market research and competitive analysis to identify gaps and opportunities.
  • Develop go-to-market strategies and sales enablement materials for internal account teams.

Jobgether helps connect job seekers with potential employers through an AI-powered matching process. They ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements to make the best matches.

$90,000–$110,000/yr
US Unlimited PTO

  • Play a key role in enabling DeepIntent’s brand-direct revenue team.
  • Translate and evolve existing agency-facing materials into brand-relevant resources.
  • Work closely with Marketing, Sales, Client Success, and Product teams.

DeepIntent is a healthcare advertising company using data-driven solutions. They focus on improving patient outcomes through advertising, data science, and real-world clinical data.

Australia 1w PTO 18w maternity 6w paternity

  • Support the development and evolution of product positioning.
  • Create and maintain high-impact sales, customer, and partner-facing assets.
  • Contribute market and competitive insights to Product Marketing outputs.

Go1 helps organizations deliver learning and development. From a small startup to now a global brand, they've grown by solving hard problems and embracing ambiguity. If you thrive on change and are excited to grow fast, Go1 might be exactly what you’re looking for.

US

  • Own Matia's core positioning, messaging framework, and value proposition across segments and personas
  • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders
  • Lead product launches end-to-end, coordinating across product, sales, and marketing

Matia is at the forefront of the DataOps revolution, building a unified platform that streamlines data infrastructure from end-to-end. It empowers data teams with seamless ingestion, reverse ETL, observability, and data catalog. They are backed by leading investors and trusted by data teams at companies like Ramp, Honeybook, Drata, and Lemonade, they're building the future of data.

Global

  • Own category messaging & positioning: Clearly explain each jewelry category and where it fits in a retailer’s business.
  • Build the cross-sell engine: Design the full experience that moves retailers into complete jewelry.
  • Partner with sales enablement for jewelry adoption: Provide AEs and AMs with battlecards, scripts, and playbooks.

Nivoda is reimagining the jewellery industry with our global B2B marketplace connecting retailers and suppliers of diamonds, gemstones, and finished jewelry. We are bringing tech, data, and automation to a $350B industry and scaling fast, valuing clarity, speed, experimentation, and commercial thinking.

Global

  • Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.
  • Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.
  • Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.

Tilt is a mobile-first company that uses machine learning-powered credit models to look beyond traditional credit scores, recognizing real potential in millions of customers worldwide. They foster an environment where every voice is valued and mutual respect is non-negotiable.

$124,600–$220,000/yr
US

  • Partner with Sales Leadership, Product, Account Management, and Marketing on the design and execution of an overall sales GTM.
  • Own and evolve Sparrow’s messaging, value proposition, and product differentiation.
  • Drive launch strategy for new products and features, ensuring strong alignment among Product, Sales, Customer Success, and Marketing.

Sparrow is a high-tech employee leave management solution helping companies manage employee leave. They are headquartered in San Francisco with remote employees across the country and have a diverse, highly talented, and supportive team.