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Customer Signals & Expansion Intelligence:
- Design and launch a Weekly Customer Signal Digest combining Product usage trends, Intent data, and Support signals.
- Define clear “ready for expansion” indicators based on usage growth, intent strength, engagement patterns, and support signals.
- Create tiered customer segmentation blending usage, intent, account profile, and lifecycle stage.
Data Integration & Analytics Foundation:
- Pull, normalize, and analyze data from Product usage systems, Salesforce, and Zendesk.
- Build a usage forecasting model to project customer growth, consumption patterns, and expansion potential.
- Ensure insights are explainable, scalable, and operationally useful.
Digital & Scaled Growth Programs:
- Design and automate digital expansion programs, in partnership with Marketing and Customer Success, including Trigger-based outreach.
- Build automated routing logic to direct expansion signals to the appropriate role, including High-touch CSMs.
- Deliver clear documentation and handoff materials to enable long-term ownership by internal teams.
Backblaze
Backblaze is the object storage leader in the open cloud movement, fueling customer success with cloud storage built purposefully to unlock budgets, unburden administrators, and unleash innovators. Founded in 2007, Backblaze generates over $100m in revenue and is the leading specialized storage cloud - managing over three billion gigabytes of data storage for 500K+ customers in 175+ countries.