Optimize new user onboarding through product iterations, personalized campaigns, and targeted engagement to improve activation and first-time transaction conversion.
Build a comprehensive user lifecycle management system with segmentation, membership programs, gamification, and cross-selling to boost retention and repeat purchases.
Design and optimize referral and viral growth mechanisms, lead A/B testing, and collaborate across teams to execute data-driven lifecycle marketing strategies.
Assist in shaping lifecycle marketing strategies to boost user activation and retention.
Develop and execute CRM campaigns including email, app push notifications, and product interfaces.
Analyze user data and campaigns to derive insights for future initiatives.
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, we offer a diverse portfolio of digital-asset products and a flat, user-centric global organization.
Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
Build retention and referral programs to deepen usage among active users and drive word of mouth.
Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.
Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.
Drive user growth and reactivation through local initiatives and experiments.
Launch and optimize acquisition and activation campaigns based on data and business priorities.
Identify growth opportunities via A/B testing, product experiments, and continuous optimisation.
Binance is a leading global cryptocurrency exchange. As a large tech company with thousands of employees, it fosters an innovative, fast-paced culture focused on crypto and fintech.
Manage development and execution of regional and local product campaigns with internal stakeholders to meet business objectives.
Grow user base and increase brand awareness through online and offline marketing activities, partnerships, and channel experimentation.
Monitor campaign progress using data analysis and user feedback to optimize growth and user experience across web and native-app channels.
Binance is the world's leading blockchain ecosystem and cryptocurrency exchange by trading volume, trusted by 300+ million users in 100+ countries. We leverage digital assets and blockchain to build an inclusive financial ecosystem, with a flat structure and a focus on security, transparency, and innovation.
Develop and execute user retention strategies collaborating with cross-functional teams.
Conduct data analysis to identify retention patterns and optimize customer journeys.
Implement targeted retention campaigns using CRM tools like CleverTap and Braze.
Airalo is the world's first eSIM store, enabling connectivity in over 200+ countries and revolutionizing the telecom industry. The company is travel-tech oriented, with a team spread across 50+ countries and six continents, and values diversity, inclusion, and equity.
Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.
Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.