Drive improvements to our member experience journey, ensuring a seamless transition from member to patient while optimizing conversion rates, revenue, and patient outcomes. You’ll be building high-impact, data-driven lifecycle marketing strategies that enhance engagement, drive appointment bookings and attendance, and ultimately improve health outcomes. You’ll lead high-impact experimentation and collaborate with Product, Data, BI, Engineering, and CS teams to optimize marketing automations.

Play a critical role in reimagining and implementing proactive client communication journeys across the Wealthsimple clientbase. You’ll work on the strategy and execution of end-to-end lifecycle marketing initiatives, coordinate with product leadership and lean into improving the product ecosystem. You'll supervise one or more Lifecycle Marketing Specialists in planning & executing campaigns across a variety of channels.

Blend technical proficiency in the latest go-to-market tech stack with a data-driven approach to designing and running multi-channel engagement programs. Bring creative and an AI-first thinking to craft highly engaging messages and deliver an exceptional customer experience. Develop, test, and execute omni-channel marketing strategies across the entire customer lifecycle.

Refine and optimize the customer journey—from driving waitlist signups to converting members, while also boosting engagement and retention. Enhance and manage our multi-channel lifecycle marketing program across email, SMS, push, in-app messaging, and when required, select paid channels, which will play a key role in driving membership growth.

As Director of Lifecycle Marketing, you'll build lifecycle marketing programs, lead retention strategies, and segment customers effectively using data-driven insights. Continuously analyze campaign performance, develop automated workflows, and leverage customer data to monitor lifecycle metrics and identify trends.

As the Director of Marketing, you'll help creators build more valuable businesses by positioning our product strategically in the market, growing our pipeline of Scaling Creators, driving upgrades to paid plans, and enabling our sales team to win Star Creators.