Develop and execute integrated marketing campaigns across email, SMS, social media, and paid channels. Own and update a 30-day content calendar that aligns messaging, creative, and launch dates. Keep corporate social accounts (LinkedIn, Instagram, TikTok, X) active, on-brand, and audience-focused.

Own a lifecycle engine end-to-end from strategy to execution, architect sophisticated, data-driven campaigns, level-up this modern health care company's tech stack, and mentor a small but mighty team of operators. Set the lifecycle strategy and build and ship complex workflows. Scale content ops. Automate everything possible. Dig into the numbers. Lead & mentor. Partner cross-functionally. Pilot new tech to keep us ahead of the curve.

Plan and run email and SMS campaigns, maintain social channels, and build a content calendar. Design graphics, edit videos, automate tasks with Zapier, and track results in Excel/Google Sheets. Work with sales reps and create easy-to-follow process documentation.

As a Lifecycle Marketing Manager, you will support the execution and optimization of multi-channel marketing strategies (email, SMS, sales support, and servicing communications) across the customer lifecycle. Working closely with cross-functional partners, you’ll help shape and deliver marketing campaigns that are personalized, timely, and aligned with Achieve’s business goals.

The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution. This role involves innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders to further innovate strategy.