Build and maintain tracking frameworks across inbound marketing channels.
Monitor performance across the learner funnel from initial visit through enrollment and completion.
Analyze campaign performance across paid marketing channels including Google, Meta, and LinkedIn.
2U partners with top universities and companies to develop and deliver education programs that accelerate careers and transform lives. They power thousands of higher education offerings – from free courses to full degrees. Their global employee base is a diverse collection of innovators, dreamers, and doers.
Develop and manage marketing performance dashboards that track KPIs across campaigns, channels, website, and funnel stages.
Partner with demand generation and digital teams to analyze the performance of paid search, paid social, SEO, email, and content campaigns.
Monitor and report on full-funnel performance, from lead generation to conversion and retention.
Teikametrics' AI-powered Marketplace Optimization platform helps sellers and brand owners maximize their potential on the world's most valuable marketplaces. Founded in 2015, they optimize more than $8 billion in GMV across thousands of sellers around the world, and continue to grow exponentially with teams spanning 3+ countries.
Lead the measurement and analysis of marketing performance across integrated digital ecosystems.
Execute and oversee ongoing and ad‑hoc analyses, working directly with data to validate results and generate meaningful insights.
Communicate findings to internal and external stakeholders with a focus on clarity, rigor, and strategic impact.
Real Chemistry is a global healthcare communications and marketing agency that blends scientific expertise, human-centered creativity, and AI-driven insights to transform healthcare. They foster innovation and are committed to excellence for both clients and colleagues.
Help customers improve outcomes through strategic engagements.
Influence product roadmap with customer insights.
Partner with teams to refine Freshpaint positioning.
Freshpaint is a privacy-first data platform that helps healthcare organizations use modern marketing and analytics tools without exposing protected health information (PHI). Backed by top investors, they've raised tens of millions of dollars in funding to build the privacy infrastructure layer for healthcare’s digital future.
Own the channel: Define and lead Tilt’s direct mail strategy.
Drive profitable acquisition: Partner with credit to balance approval rates, losses, and customer value.
Build the test-and-learn engine: Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance.
Tilt provides mobile-first financial products and machine learning-powered credit models, looking beyond credit scores to recognize real potential. With millions of customers worldwide, Tilt is creating a new credit system that backs the working, whatever they're working toward.
Interpret lift measurement test results quickly, and codify internal understanding by educating and consulting GTM stakeholders on the results.
Own high-priority measurement conversations with merchant and issuer partners, translating complex results into clear, credible external narratives tailored to the audience.
Serve as GTM's trusted advisor on ambiguous, data-intensive customer questions, engaging engaging clearly and credibly with our sophisticated and highly analytical marketing clients.
Kard is transforming customer loyalty with their rewards-as-a-service API platform, empowering partners to offer tailored rewards. They are backed by $30M from industry-leading investors and seasoned experts, reshaping the future of customer engagement.
Serve as the primary translator between performance marketing and the data team.
Maintain and continuously improve our internal attribution model.
Design and own Solace's incrementality measurement framework.
Solace Health pairs patients with expert advocates, giving them tools to make better health decisions. They are a Series C startup founded in 2022, backed by Inspired Capital, Craft Ventures, and others; their U.S. based team is lean, mission-driven, and growing quickly.
Collaborate with senior leaders on business problems, shaping the team's strategic direction.
Elevate customer personas and segmentation for personalized marketing, deepening the understanding of target audiences.
Develop insights through analysis, models, and reports, uncovering new marketing growth opportunities.
EzCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. They are backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille and value work/life harmony.
Support brand media measurement planning and strategy.
Work closely with Brand Marketing, Data Science, and external agencies.
Gather requirements from various cross-functional partners regarding specific use cases.
Strava is the app for active people, with over 180 million athletes in more than 185 countries. They motivate people to live their best active lives and believe in the power of movement to connect and drive people forward, backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures.
Design, implement, and QA event tracking solutions using Tealium IQ and/or Google Tag Manager.
Build and maintain ETL pipelines using Adverity and DBT to ingest, transform, and model marketing data.
Analyze digital marketing performance data to identify trends, opportunities, and areas for improvement.
Wheelhouse DMG is a digital marketing agency that partners with healthcare, medical device, and privacy-first brands. They deliver business value through marketing expertise, technology, and creative capabilities. They are known for marketing savvy and technical expertise that produces compelling ROI for their clients.