This position involves formulating an analytics roadmap to support our Strategic Events Portfolio, including strategic event audience planning, performance tracking, and providing insights throughout pre-event, live event, and post-event stages. Key responsibilities encompass managing measurement and reporting requirements for all events, whether strategic or field events. This entails converting the strategy into dashboards for data accessibility and validity.
You’ll turn data into insights that shape strategy, drive growth, and measure what truly matters. You’ll help uncover the stories hiding in our data. You’ll become a go-to expert for website performance, user behavior, and marketing measurement helping our teams make smarter, faster decisions that fuel growth across both self-serve and enterprise.
Taking ownership of complete ad server setup (trafficking) on behalf of advertisers, actively managing incoming and outgoing creative assets, implementing ad rotations, targeting, and any supplemental tracking for assigned accounts. Performing thorough quality assurance and analysis of creative assets and third-party ad tags; providing solutions to quickly resolve technical or creative spec related issues.
The Yield Planning Analyst will serve the Commercial Team by managing digital pricing responsibilities, lead yield planning strategy, and assist in analyzing our suite of ad products and packages to provide insights to help innovate and optimize our sales efforts and ad product offering. They will play a critical role in creating sponsorship and other strategic media packages and be the resident expert on these offerings.