Lead the planning of ad campaigns across direct partner media and develop an understanding of the client’s business, marketing objectives, and KPIs, working closely with integrated media strategy leads to ensure the Direct media program ladders up to the overarching strategy. The candidate should have 5+ years of media buying & planning experience.

We are seeking an innovative and results-driven Product Marketer to lead the marketing strategy for our workplace training content and learning management system (LMS) platform. This role requires a mix of strategic thinking, data-driven decision-making, and hands-on execution to ensure our ecosystem of products, content, and service solutions reach the right audiences, with the right positioning and messaging.

Reporting to the Chief Marketing Officer, the Product Marketing Manager will drive Vanilla’s narrative, GTM strategy, and customer expansion efforts. The ideal candidate has experience positioning new categories of products to both SMB & Enterprise buyers with a sharp focus on sales enablement. The role includes building a PMM team, leading competitive intelligence programs, and launching new products.

Transforms strategic plans into tangible outcomes, ensuring effective product launches, market penetration, and successful alignment of cross-functional teams for sustained business impact. Requires data-driven decision-making skills and strong communication to develop clear product messaging. Must adapt to changing market conditions and achieve key performance indicators.

Lead AMER regional marketing, building strong relationships with our marketing and sales organization. Scale field marketing activities, balancing the unique needs of AMER markets. Analyze and report on regional marketing performance to various audiences and experiment to define best practices as the business grows.

We are looking for someone with product marketing expertise, strong competitive intelligence and data analysis skills. Seeking a Product Marketing Manager who excels at translating competitive intelligence into actionable insights that drive strategic positioning and go-to-market success, conducting comprehensive competitive mapping, SWOT analyses, and win/loss reviews.

The Sr. Manager, Product Marketing will shape the go-to-market strategy for our products and solutions. This role acts as the voice of the customer, helping to define product positioning, competitive differentiation, and market intelligence. You will collaborate closely with Product, Sales, Customer Success, Marketing and the ELT to ensure our products resonate with our target audience and drive revenue growth.