The Senior Manager of Marketing Program Manager, is responsible for managing the coordination, execution, and governance of high-impact marketing programs and all-channel marketing campaigns that drive brand awareness, demand generation, and client engagement. This individual ensures marketing initiatives and assets are delivered on time, on budget, and aligned with strategic business/marketing objectives.
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This role is key to bridging the gap between product, marketing, success, risk and sales — ensuring our offerings are positioned effectively, launched successfully, and communicated clearly to the right audiences. Responsibilities include market intelligence, go-to-market planning, product launch coordination, and B2C adoption & optimization.
Own the go-to-market programs that connect JuneShine Brands, Sales, and our consumers - bringing our portfolio to life and driving meaningful growth! You’ll lead the strategy and execution of trade and field marketing across the JuneShine Brands portfolio. As the connector between Brand, Sales and our distributor network, you’ll build and activate programs that move product, build loyalty, and make our brands impossible to miss.
Play a pivotal role in shaping the market perception of dbt as an enterprise solution. Position dbt as an enterprise solution that solves the most pressing strategic initiatives for enterprise customers and prospects. Product Marketing at dbt Labs is highly strategic and cross-functional, collaborating across product, marketing, GTM, customer success, and executive teams.