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US

  • Own positioning, messaging, and the core brand narrative.
  • Pilot and find winning product launch patterns or campaigns.
  • Act as the customer advocate and partner closely with the Product team.

Product Marketing Content Marketing Storytelling

20 jobs similar to Product Marketing Lead

Jobs ranked by similarity.

North America

  • Develop and execute go-to-market strategies for new products and features.
  • Craft compelling messaging, positioning, and content that communicates value to target audiences.
  • Drive product launches, including cross-functional coordination, internal enablement, and external communications.

Jobgether helps partner companies with their hiring needs. They use an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements.

$153,000–$187,000/yr
US

  • Support the planning and execution of go-to-market strategies for new features and product enhancements.
  • Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s platform.
  • Conduct research to uncover customer pain points, market trends, and competitive intel.

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips without SQL. Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress.

Australia 1w PTO 18w maternity 6w paternity

  • Support the development and evolution of product positioning.
  • Create and maintain high-impact sales, customer, and partner-facing assets.
  • Contribute market and competitive insights to Product Marketing outputs.

Go1 helps organizations deliver learning and development. From a small startup to now a global brand, they've grown by solving hard problems and embracing ambiguity. If you thrive on change and are excited to grow fast, Go1 might be exactly what you’re looking for.

US

  • Own Matia's core positioning, messaging framework, and value proposition across segments and personas
  • Develop clear, differentiated narratives that resonate with data engineers, analytics engineers, and data leaders
  • Lead product launches end-to-end, coordinating across product, sales, and marketing

Matia is at the forefront of the DataOps revolution, building a unified platform that streamlines data infrastructure from end-to-end. It empowers data teams with seamless ingestion, reverse ETL, observability, and data catalog. They are backed by leading investors and trusted by data teams at companies like Ramp, Honeybook, Drata, and Lemonade, they're building the future of data.

Global Unlimited PTO

  • Design, execute, and iterate on multi-channel campaigns that drive user activation, feature adoption, and product engagement.
  • Use product usage data to identify opportunities, craft compelling messaging, collaborate with product development on in-product experiences, and measure what works.
  • Own the entire campaign lifecycle - from segmentation to creative to measurement.

Weaviate is an AI startup at its core with open source and creativity. The company's AI-native vector database uses machine learning to create meaningful insights from unstructured data in a completely new way. Named one of Forbes’ Top 50 AI startups, with over a million monthly downloads; Weaviate is quickly growing in popularity with developers and enterprises alike.

$92,000–$162,000/yr
US

  • Lead cross-functional product launches and partner-centric initiatives.
  • Develop and execute end-to-end GTM strategies for new products features and partnerships.
  • Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.

Ethos is a leading life insurance technology company with a mission to protect families by democratizing access to life insurance and empowering agents at scale. They are transforming the life insurance experience for consumers, agents, and carriers alike with a robust three-sided technology platform.

$135,288–$162,345/yr
US Unlimited PTO

  • Own and evolve OM1’s product marketing vision and strategy.
  • Lead go-to-market strategy for major product launches.
  • Translate complex capabilities into clear narratives.

OM1 is a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare. Our interdisciplinary team uses expertise in medicine, software, Big Data, machine learning, public health and mathematics to transform records and generate unique insights.

US 3w PTO

  • Develop and evolve clear, differentiated positioning and messaging frameworks.
  • Partner closely with Product and Engineering for successful product launches.
  • Conduct ongoing research on market trends and customer needs.

Jobgether is a company that uses an AI-powered matching process to ensure job applications are reviewed quickly, objectively, and fairly. The final hiring decisions are managed by the internal team of the partner company, and they may use artificial intelligence (AI) tools to support parts of the hiring process.

$115,000–$130,000/yr
Global Unlimited PTO

  • Own the product development lifecycle, from discovery to launch, partnering with engineering, design, and business teams.
  • Engage with customers to understand their needs and develop a strategic product roadmap aligned with company goals.
  • Define and track measurable objectives to assess product success, using data to inform decisions.

WeVideo is the leading full-cycle video learning platform for content creators, businesses of all sizes, and educational institutions. They foster a collaborative and supportive culture where team members learn from each other.

US

  • Shape the strategy to drive business objectives.
  • Translate complex innovation into compelling narratives that champion the customer and focus on value.
  • Ensure teams are armed with the knowledge they need to succeed and empower customers to adopt and grow with our product.

Joist AI connects product and go-to-market teams. They appear to be a small, early-stage startup with a passionate and collaborative team.

US

  • Own positioning and messaging for products across priority markets.
  • Translate product capabilities into clear customer value.
  • Lead go-to-market planning and execution for new products.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. The final decision and next steps (interviews, assessments) are managed by their internal team.

$231–$231/mo
Global

  • Define the strategic positioning of the product.
  • Lead product and feature launch strategies.
  • Empower Sales and Customer Success with value propositions.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Define positioning, messaging, and packaging for the Content Select product.
  • Support the global rollout by localizing messaging and identifying market differentiators.
  • Partner with Analytics to uncover performance trends across content verticals.

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Jobgether identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

US

  • Own the strategic positioning, messaging, and differentiation of the product suite.
  • Lead go-to-market (GTM) strategies for new features and initiatives.
  • Develop and execute integrated marketing campaigns that drive product adoption and customer retention.

Jobgether is a company that uses an AI-powered matching process to ensure applications are reviewed quickly, objectively, and fairly against the role's core requirements. They identify the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

$100,000–$130,000/yr
Unlimited PTO

  • Collaborate with product and marketing teams to create compelling product positioning and messaging.
  • Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
  • Drive sales enablement, providing the sales team with insights from data and competitive research.

WeVideo is the leading video learning platform for content creators, businesses of all sizes, and educational institutions. They offer a positive culture that enjoys working & learning from each other and have been around for over 8 years per some of their colleagues.

$85,000–$100,000/yr
US Canada

  • Own and evolve marketing strategy for key go-to-market and technology partners.
  • Develop joint marketing plans, campaigns and “better together” messaging and content.
  • Deliver content to support demand generation (web pages, demo videos, blogs etc.).

CrashPlan provides cyber-ready data resilience and governance in a single platform for organizations whose ideas power their revenue. With comprehensive backup and recovery capabilities, CrashPlan's solutions are trusted by entrepreneurs, professionals, and businesses of all sizes worldwide.

$135,000–$150,000/yr
US Unlimited PTO

  • Own core product positioning and messaging across markets, industries, and enterprise personas.
  • Build and evolve Transcend’s category story.
  • Translate complex technical capabilities into simple, compelling value propositions that drive enterprise demand.

Transcend is building the privacy platform that easily embeds privacy into your entire tech stack. They are driven by the belief that engineering robust and accessible privacy rights is an essential and high-impact way to spend their time. Transcend is growing quickly, backed by top-tier investors and serve some of the world's most iconic brands.

$154,000–$200,000/yr
US

  • Own B2B product positioning, messaging, and packaging, ensuring clear differentiation.
  • Craft buyer- and influencer-centric storytelling that translates Headspace’s model into compelling value propositions.
  • Lead commercialization and go-to-market strategy for new and existing B2B products and features.

Headspace provides access to lifelong mental health support. They combine evidence-based content, clinical care, and innovative technology to help millions of members around the world. Their values shape decisions, guide collaborations, and define the culture.

$156,973–$196,216/yr
US Unlimited PTO 19w maternity 12w paternity

  • Own category strategy and growth for INSTRUMENT.
  • Lead GTM strategy end to end, spanning major launches and evergreen initiatives.
  • Partner deeply with Product leadership to influence product roadmap decisions.

Splice is a creative platform for people who make music, offering a leading catalog of sounds and samples and an expanding AI stack. They embrace remote work and a culture of collaboration, accountability, and unity, with colleagues across the US and the UK.

$130,000–$154,000/yr
US Unlimited PTO

  • Define and mature Pulley's content system with a deliberate, principled, narrative-driven approach.
  • Shape Pulley's narrative through the content created, ensuring it's intentional, differentiated, and useful.
  • Own Pulley's content distribution strategy, determining where content lives and how it's adapted across channels.

Pulley's mission is to make it easier for anyone to start a company with modern cap table management tools built for today’s startups. The company is growing quickly with over 8,000 customers and is backed by top investors including Founders’ Fund, Stripe, and General Catalyst.