Gather and synthesize external data from the travel category and the marketing industry as well as internal customer data to identify opportunities and shape our strategic decision making.
Formulate high-level strategy documents for major initiatives, such as international marketing expansion, new customer acquisition acceleration, demand-led supply and product development, and the effective use of 1P and 3P data across brands.
Lead the coordination and execution of certain strategic initiatives that cut across marketing functions, going beyond just strategic recommendations.
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. They leverage brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces.
Partner with country leadership to grow BetterHelp’s International business through innovative and data driven marketing strategies
Manage offline marketing channels, partnerships, and agency relationships to drive growth
Oversee a large marketing budget and the allocation of it across channels to ensure maximum return on investment
BetterHelp's mission is to remove the traditional barriers to therapy and make mental health care more accessible. Founded in 2013, they are the world’s largest online therapy service with over 30,000 licensed therapists that has helped millions of people.
Own and execute the marketing strategy to deliver acquisition, retention, and revenue targets.
Lead a 10-person team across Brand, Digital, and CRM to ensure clear accountability and high-performance.
Manage the marketing budget and channel mix to maximise impact and improve CPA/CAC.
Explore Learning is a tutoring company that provides maths and English tuition to children. They aim to help children reach their full potential and build confidence in their abilities.
Lead and develop marketing team to achieve marketing objectives.
Manage and optimize geography marketing investments, budgets, and ROI.
Drive portfolio optimization for customer segments through value-based pricing strategies.
Syngenta Vegetable Seeds helps people in the vegetable industry succeed and puts growers at the heart of all that they do. They create solutions that help growers get more out of their crops, now and in the future. Syngenta is ranked as a top employer.
Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives.
Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints.
Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement.
Equip is a virtual, evidence-based eating disorder treatment program ensuring everyone with an eating disorder can access treatment. Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.
Developed and launched a comprehensive Promotional Medical Education platform.
Lead strategy, design, and execution of national and regional advisory boards.
Build Mineralys’ first speaker bureau including recruitment, evaluation, training, content development, and performance monitoring
Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities. They are a fully remote company preparing for their first commercial launch.
Lead end-to-end ownership of product marketing, setting the strategic vision and defining how the team drives platform and solution positioning, messaging clarity, and market momentum.
Develop thought leadership and category-defining narratives that advance 6sense’s role at the center of the RevTech/Revenue AI category.
Own and evolve platform positioning, core messaging, and differentiated value propositions based on customer insights, competitive intelligence, and market trends.
6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. We have a growth mindset culture that is represented in all that we do. Employee well-being is also top of mind for us, we host quarterly wellness education sessions to encourage self care and personal growth.