Support the execution and optimisation of recruitment and advertising campaigns on the ResearchGate platform. Provides the opportunity to develop foundational knowledge of digital advertising and gain hands-on experience of setting up campaigns that connect businesses with a scientific audience. Work closely with the Advertising Operations, Product, and Sales teams to align user needs with commercial offerings.
As a Performance Marketing, Sr. Manager you’ll be the strategic and operational lead for our paid acquisition program, responsible for managing $20M+ in annual spend across channels. We’re looking for someone who can think in CAC and LTV, move fast, collaborate cross-functionally, and bring ideas to life through data and experimentation.
Responsibility for regional indicators and preparation of a quarterly plan. Formation of project goals in terms of CRM in the long term. Create a communication strategy and execute casino promotions/ campaigns; User segmentation. Implement new chains and optimize the current ones. Set up tasks for designers, analysts, copywriters, operations team. Grow CRM and Retention metrics. Carry out ad-hoc project tasks according to business needs. Prepare work results reports.