Support strategy development and lead roadmap creation for our subscriber experience across app and web. You will be responsible for identifying, defining, and driving user experience improvements that deliver measurable impact to subscriber engagement and retention. You’ll work cross-functionally with design, engineering, product marketing, and data teams to create intuitive, accessible, and delightful user experiences across our digital platforms.

Own the Activation Strategy by driving user acquisition and activation in alignment with ZOE's business goals; define and measure key metrics such as CPI and conversion rates to track growth; experiment with A/B testing and leverage growth loops to scale user engagement, making data-driven decisions to creatively solve problems, and partner with performance marketing teams to optimize acquisition and LTV.

The Product Manager leads the planning, design, development, implementation, and continuous improvement of complex data systems, collaborates with stakeholders and key users, including engineers, data scientists, City department leaders and the public, in order to design, develop, and implement products that meet the needs of San Franciscans and support the City’s policy goals.