Use your expertise in paid search and paid social to develop and execute strategies that drive high-quality inbound traffic and pipeline. Build and manage our Account-Based Marketing (ABM) playbook to drive engagement with target accounts, including personalized advertising, content syndication, and retargeting. Analyze performance data and market trends to identify new opportunities for scaling paid ads and optimizing budget allocation.
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You will establish and grow the Search Engine Marketing (SEM) business segment, specifically targeting small, independent retailers. You'll develop and execute a comprehensive SEM strategy tailored for small retailers, encompassing keyword research, campaign planning, budget allocation, and performance analysis.