Seeking a data-driven, results-oriented Sr. Performance Marketing Specialist to lead the execution, optimization, and reporting of paid media campaigns across digital channels. This role is critical to driving customer acquisition, increasing ROI, and supporting full-funnel marketing strategies through paid search, paid social, programmatic, and other performance channels.

Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals. Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing. Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices.

Develop, execute, and scale ROI-positive PPC campaigns across Google Ads, Microsoft Ads, native networks, and crypto-specific ad platforms. Own acquisition strategies for key markets, tailoring campaigns to high-LTV users in the crypto/gambling space. Constantly A/B test creatives, landing pages, and audience targeting to drive down CPA and boost ROAS. Manage ad budgets across regions, ensuring maximum efficiency while respecting geo-specific gambling regulations.