In this role, you’ll play a key part in shaping the patient experience by ensuring patients get the right message via the right channel at the right time and will be fundamental in helping create and scale a best-in-class lifecycle marketing program at Rula. You’ll lead the development and execution of multi-channel lifecycle strategies (email + SMS primarily) to improve the speed and quality of patient access to mental healthcare.
Job listings
You will manage paid media agencies and budgets, conversion rate optimization, and the entire post-click experience, from landing pages to lead flows to attribution frameworks and checkout optimization, reporting to the Head of Growth and work closely with sales and product teams.
Unlimited PTO
Lifecycle Marketing Manager is responsible for driving customer engagement, retention, and growth through targeted marketing strategies across the entire user journey. This role involves designing and executing campaigns, such as onboarding, activation, re-engagement, and loyalty programs using data and segmentation to deliver personalized, timely messaging that maximizes customer lifetime value.
We’re looking for a Lifecycle Marketing Manager to lead our consumer retention and engagement programs across the full customer lifecycle. This role goes beyond managing emails—it’s about building a product-integrated lifecycle engine that drives real behavioral change: more usage, more upgrades, and higher retention. You’ll work closely with Product, Engineering, and Data teams to create high-impact lifecycle touchpoints.
$100,000–$136,000
USD/year
As the self-serve campaign manager at 1Password, you will play a critical role in driving revenue growth of our self-serve business through strategic campaign development, execution, and measurement. You will own the strategy and execution of cross-channel B2C and B2B SS campaigns, as well as oversee the end-to-end strategy and execution of 1Password’s influencer program spanning all business lines.