Source Job

US

  • Partner with the CTO and cross-functional leaders to evolve company, portfolio, and product positioning.
  • Monitor the cybersecurity market and analysts to identify differentiation opportunities and strategic white space.
  • Develop messaging frameworks, value propositions, and executive-level narratives.

Product Marketing Cybersecurity Positioning Messaging Storytelling

20 jobs similar to Principal Product Marketing Manager, Strategy & Positioning

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$122,400–$176,000/yr
US

  • Develop compelling, differentiated product messaging and positioning that makes Abnormal's approach impossible to confuse with anyone else's.
  • Lead internal and external product launches across sales enablement, press, digital, and other channels.
  • Partner with Marketing teams to drive demand and pipeline through acquisition and upsell messaging aligned to the buyer's journey.

Abnormal protects the humans behind the world's most critical organizations from AI-powered cybercrime. The company is growing 40%+ year over year, with more than 4,500 customers, including over 25% of the Fortune 500.

US Unlimited PTO

  • Own the exposure management story with positioning and messaging across the organization.
  • Translate technical capabilities and research into buyer-facing narratives, content, and campaigns that educate CISOs.
  • Arm sales and partners with decks, battlecards, and training while turning attention into pipeline.

VanishID is the external identity security company that stops AI-powered attacks using exposed identity information from the open and dark web. We are a remote-first, lean startup with a small senior marketing team and an energetic, focused culture.

$190,000–$210,000/yr
US

  • Develop and evolve positioning, messaging, and value propositions that differentiate Huntress Managed SIEM from legacy SIEM products.
  • Partner with product management, growth marketing, and brand teams to shape go-to-market plans and launch campaigns.
  • Create sales enablement content and use AI tools to accelerate research, drafting, and iteration while applying judgment.

Huntress is a cybersecurity company founded by former NSA operators that provides a managed security platform backed by a 24/7 human-led SOC. It is a remote-first team securing over 5M endpoints and 15M identities, with a culture that values inclusivity, collaboration, and making an impact.

US Unlimited PTO

  • Own positioning and messaging for Nametag's core identity verification platform across all customer-facing surfaces.
  • Lead go-to-market plans for new product launches and build repeatable launch frameworks.
  • Drive sales enablement, competitive intelligence, and pricing communication for the platform.

Nametag is building the future of secure digital identity to protect every human identity and restore trust in the AI era. It is a remote-first team that values autonomy, inclusivity, and collaboration.

US

  • Define the narrative and market-entry strategy for Apono within 1Password.
  • Build deep understanding of customers and market dynamics for AI agent identity security.
  • Drive messaging, product marketing strategy, and sales enablement across the business.

1Password is a cybersecurity company building identity security solutions including password management and unified access management. With over 180,000 business customers and $400M ARR, they foster a human-centric, remote-first culture emphasizing collaboration and transparency.

US Unlimited PTO

  • Lead product strategy and execution for key initiatives in cybersecurity and digital protection.
  • Define product requirements, roadmaps, and success measures while collaborating with engineering, design, and business teams.
  • Use data and customer insights to drive product decisions and clearly communicate strategy across teams.

The company is a rapidly growing cybersecurity organization focused on digital protection for executives, families, and organizations. It operates as a fully remote team emphasizing innovation, customer impact, and continuous product development.

Canada

  • Lead competitive intelligence programs and develop enablement tools to empower sales teams to win.
  • Own creation of competitive insights, battlecards, and sales playbooks aligned with product strategy.
  • Partner with cross-functional teams to synthesize market trends and drive sales productivity.

Ping Identity provides a cloud identity platform that makes digital experiences secure and seamless. The company serves over half of the Fortune 100 and fosters a culture that champions individuality and flexibility.

$200,000–$270,000/yr
United States

  • Own the multi-year product strategy and roadmap tied to measurable outcomes like net dollar retention and competitive win rate.
  • Drive detection quality as a core metric, partner on research-to-product pipeline, and lead AI product direction and governance.
  • Run customer discovery with CISOs and practitioners, support strategic deals, and lead the product team's operating cadence.

Finite State partners with product security teams to create transparency for connected devices and supply chains. We are a fast-growing series-B company with a fully distributed workforce committed to a remote-first culture.

US

  • Define the product roadmap, own the full product management and development lifecycle, and drive iterative delivery.
  • Collaborate with sales engineering, customer success, and India-based engineering teams to turn feedback into impactful features.
  • Lead GTM enablement, usability vision, and AI-native product initiatives while representing the product externally.

Cyware delivers an innovative cybersecurity platform that unifies threat intelligence, automation, threat response, and vulnerability management, trusted by enterprises, government agencies, and global ISACs. The company fosters an exciting, challenging start-up culture with a focus on professional development, diversity, and competitive compensation.

US Unlimited PTO

  • Own EMS product marketing end-to-end, including market segmentation, personas, messaging, positioning, competitive intelligence, and go-to-market strategy.
  • Partner with Sales, Marketing, Product, Revenue Operations, and Customer Success to scale First Due's presence in the fastest growing EMS market segment.
  • Enable sales with tools and content, deliver customer insights to Product, and measure campaign impact on launches, pipeline, close rates, and awareness.

First Due provides transformative, end-to-end software solutions for fire and EMS agencies, empowering them to run safer, smarter, and more effective operations. The company is a fully remote, mission-driven team offering comprehensive benefits, flexible PTO, and opportunities for advancement.

US

  • Lead integrated marketing strategy, go-to-market plans, and demand generation for cybersecurity compliance services.
  • Own brand positioning, messaging, content, events, and sales enablement across the buyer journey.
  • Build and scale a high-performing marketing team with a metrics-driven operating model.

CyberSheath is a rapidly growing managed services provider focused on cybersecurity services for the Defense Industrial Base. The company seeks self-motivated, out-of-the-box thinkers who want to join its upward trajectory.

$150,000–$180,000/yr
US

  • Own positioning and messaging to make Vitalize's value clear.
  • Deeply understand customers, market, and product to drive launches and sales enablement.
  • Partner with Product, Sales, and Customer Success to craft compelling stories and measure impact.

Vitalize is building the AI operating system for how health systems manage labor and capacity. We've raised $31M from top healthcare investors and are trusted by leading health systems across the country.

Europe

  • Own positioning and messaging for industry solutions, translating complex technical capabilities into clear customer value propositions.
  • Develop sales enablement assets, competitive intelligence, and customer evidence to help sales teams win business.
  • Shape go-to-market campaigns and thought leadership content, working with cross-functional teams across marketing, sales, and product.

Neo4j GraphAware helps organizations make sense of complex data to uncover hidden relationships, investigate risk, and make better decisions, with solutions for financial crime and intelligence analysis. Following its acquisition by Neo4j, the company offers a collaborative, international environment that values ownership, excellence, customer success, and the use of graph technology.

$100,000–$130,000/yr
US Unlimited PTO

  • Lead product marketing for Farsight and emerging products, shaping positioning and GTM strategy.
  • Build and execute integrated marketing campaigns, sales enablement assets, and product launches.
  • Support tradeshows, field demos, and lead generation while tracking KPIs and partnering with sales.

Reveal Technology is a startup delivering software and intelligence for defense and security missions in remote, extreme environments. The company is scaling its team and technology, with a mission-driven culture for modern warfare and national security.

$175,000–$185,000/yr
US

  • Develop platform narratives, positioning, and product launches for IT and business audiences.
  • Conduct market research, win/loss analysis, and competitive intelligence to inform strategy.
  • Create enablement content, collateral, and training for sales and customer-facing teams.

Tines is an intelligent workflow company that powers critical workflows for IT and security teams. It values Simplicity, Speed, and Soundness, fostering a culture of curiosity, growth, and integrity.

Canada

  • Lead commercial strategy for a portfolio of technology services and solutions.
  • Develop solution packaging, positioning, pricing, and go-to-market strategies.
  • Equip sales teams with enablement materials and training to drive revenue growth.

This partner company provides innovative technology services and solutions for global clients. It operates in a lean, high-accountability, multicultural, and inclusive environment with a performance-driven culture.

$124,000–$223,100/yr
US

  • Define and drive the portfolio narrative and messaging for Intelligence Center X, creating a "better together" story.
  • Build scalable messaging frameworks and positioning that resonate with executive and technical audiences.
  • Partner cross-functionally to align go-to-market strategies and refine the portfolio narrative.

Siemens Digital Industries Software helps organizations digitally transform using software, hardware, and services from the Siemens Xcelerator business platform. It is part of Siemens, a global technology leader focused on connecting the physical and digital worlds.

$183,000–$248,000/yr
US Unlimited PTO 18w maternity 12w paternity

  • Manage launches and growth initiatives for Chainguard Containers, driving revenue and cross-functional alignment.
  • Develop product positioning, messaging, and enablement content for sales teams.
  • Collaborate with product management, engineering, and marketing on strategy, pricing, and competitive analysis.

Chainguard provides hardened, secure builds of open source software to help organizations build faster and stay compliant. The company is venture-backed, serves Fortune 500 enterprises and global leaders, and fosters a customer-obsessed, transparent, and collaborative culture with a remote-first approach.

North America Unlimited PTO

  • Own the full lifecycle of the Endpoint Security portfolio, from strategy and investment through launch and optimization.
  • Drive financial performance, go-to-market strategy, and cross-functional execution across product, engineering, and sales.
  • Lead a global team of Product Managers while representing the product strategy to executives, customers, and partners.

The company provides endpoint security products and services, focusing on prevention, detection, and response capabilities. It is a fast-growing cybersecurity organization with a global, collaborative culture that values innovation and inclusion.

$141,600–$177,000/yr
US

  • Own the product vision, roadmap, and delivery for Cobalt's Autonomous and Continuous Pentesting portfolio.
  • Lead continuous customer discovery and translate complex user needs into actionable, validated product requirements.
  • Drive end-to-end feature ownership from ideation to post-launch evaluation, ensuring measurable business ROI.

Cobalt provides a modern offensive security testing platform that combines a SaaS product with a vetted community of testers known as the Cobalt Core. The fully remote, diverse team is committed to helping organizations operate fearlessly and innovate securely, with over 400 highly skilled testers.