This role will belong to the growth department, responsible for user growth metrics. You will explore various growth opportunities in the exchange field and expand user growth promotion channels. Responsibilities include maintaining strong channel cooperation support and processes, enhancing channel growth, increasing channel output, and coordinating and solving problems.
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This role involves defining and owning the go-to-market strategy for user acquisition, liquidity growth, and TVL, focusing on user conversion, signup, and referrals. The Head of Growth will conduct market research, user feedback sessions, and design experiments to attract early adopters and optimize lead generation and activation funnels. Collaboration with product and marketing teams is essential.