We are seeking a strategic and execution-driven leader to build and run our Center of Excellence (CoE) for in-app and out-of-app user engagement. This role will define the strategy and standards for using Pendo Guides and Orchestrate to deliver consistent, relevant user communications that drive adoption, retention, and cross-sell. As the Directly Responsible Individual (DRI), you will own the CoE vision, establish cross-functional alignment, and ensure content meets the highest quality standards—delivering the right message to the right user at the right time. You will report to the SVP of Product and work closely with teams across Marketing, Customer Success, Product Management, and more.
Own and scale our paid marketing channels by managing and optimizing Tailscale’s investment across digital and physical channels, including SEM, paid social, out-of-home (OOH), and sponsorships. This high-impact role sits at the core of our go-to-market strategy and connects directly to self-serve and sales revenue goals. We are looking for someone with analytical sharpness to grow into a team lead as we scale.
This role is about more than just lead gen—it’s about driving engagement and adoption by turning real product usage into your most effective growth lever. As the Marketing Manager, you will own and execute multi-channel marketing strategies that drive self-serve signups, activation, and retention; optimize lifecycle email flows, onboarding sequences, and engagement nudges; and leverage product usage data to shape targeted messaging and improve conversion.
Dermsquared is seeking a detail-oriented and proactive Digital Advertising Operations Coordinator to support the execution and monitoring of digital advertising campaigns for our dermatology brand portfolio. The ideal candidate will have a foundational understanding of digital media platforms, ad trafficking, and reporting, with a strong desire to grow within the healthcare advertising space.
A strategic leadership position where you will lead, manage, and scale our fully remote marketing team. Reporting directly to the CEO, you’ll own the development of marketing strategy and oversee the execution of integrated campaigns spanning both inbound and outbound efforts. Build a robust demand generation function that drives leads, accelerates pipeline, and supports the company’s ambitious revenue growth goals.
ZenBusiness is seeking a Paid Digital Marketing Manager with 3–5 years of experience growing and scaling paid media campaigns across social and video channels overseeing Meta, TikTok, YouTube, and Google Demand Gen. This hands-on, performance-driven role requires someone who thrives in a fast-paced, test-and-learn environment and understands how to maximize full-funnel impact from upper- and mid-funnel investments.
This role will manage email, push, in-app, SMS, and social media to increase revenue, retention, and engagement throughout D2C and B2B lifecycles. Reporting to the Director of Brand and Content, this role will own the strategic marketing communications for both our Broker and Consumer audiences throughout the entire customer lifecycle. The ideal candidate will be excited to roll up their sleeves and contribute to our fast-growing company on their first day.
Architect and implement automated email/SMS journeys based on predefined goals using a marketing automation platform. Develop campaign content and messaging, ensuring clarity, consistency, and alignment with audience segments. Deliver regular performance summaries of automation flows with high-level insights and recommendations. Set up and document A/B tests as part of the project scope to inform messaging improvements. Ensure all work is tested and QA'd.
Independently manage paid social campaigns across platforms like Meta, TikTok, and LinkedIn. Optimize ad placements, targeting, and creative strategies to meet client objectives. Conduct performance analysis and reporting. Provide strategic insights and recommendations to improve campaign performance and audience targeting. Apply advanced optimization techniques to enhance performance and ROI.
This role is critical for guiding newly registered users from their initial sign-up to their first key conversion point: booking an appointment. You will design, implement, and technically execute personalized, data-driven journeys via marketing automation platforms, optimize campaigns, design customer segments, and collaborate closely with product and engineering to ensure data flow and platform capabilities support activation goals.